It does, occasionally, repeat itself. Perhaps overall chapter groups or headings might help resolve this issue. Students registered no complaints, and overall I have no major issues with it. It is easy to assign chapters and sections out of order, avoid a section, or substitute a section for another resource due to the self-sufficiency of the sections. I would recommend this text for a course particularly in oral business communication--although it also covers writing. Book Description: Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. The book would be suitable for business communication courses or business and professional speaking. The text is internally consistent in terms of its tone, explanations, audience, and structure. However, it is duplicated in many chapters. The book includes learning resources and... The book was well organized and straightforward. Several of the examples and allusions are recent and relevant, but the development of the content is not what I would hope for developing a state of the art introduction to the field. The relatively short modules also suggested several possible ways in which I could smoothly reorganize them and use them in a class without making the sequence seem disjointed. The text has been updated (2015) from the first edition. However, this does mean that some of the more dynamic areas of communication such as technology, social media, virtual teams might have been covered in greater depth given their increasingly important roles in communication. I integrated some of the more current business communications tools like Linked In, resume building, and more in the writing sections. The book was well-written and concise. It handles informative text with clarity and analyzes communication problems by applying concepts, without leaning too much on a specific bias. I would prefer to have chapters 16-19 at the beginning of the text along with chapters 1-3, as these topics equally relate to both writing and speaking, and are very timely - specifically intercultural communication and crisis communication. That is what I plan to do, so I hope that this is the case. topics like writing styles, active reading, writing a summary, and assessing writing... Business Communication for Success provides an overview of the main areas of communication and highlights additional resources at the end of each chapter. There are a wealth of exercises at the end of each lesson that students can complete to gain competency in the chapter's concept(s). There is a dependable structural modularity. Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. It's arrangement and scope of coverage are comparable to the largest for profit books used in the field. Highly accurate, may be due for an update soon, just to bring things more current to how today's business communicators operate. Incorporating different examples could be especially important in the International and Intercultural Business Communication chapter. I'd recommend that the aothor consult with a buisiness librarian who migh offer a more comprehensive and effective review of sources of business information. I had students who were preparing for the workplace so it was a practical diversion from the text. Previous reviewer, Dr. Emery, said it perfectly, '....I'd like to see a deeper grounding in persausion, organizational communication, and business discourse.". Serviceable interface, but it didn't particularly wow me. It’s not taxing and presents information in a way that will engage the reader. Coverage of text messages, E-mail, and how social customs influence the ways we interact with each other in the online environment will not be difficult to update, as these norms and mores are changing by the minute. Business Communication for Success by Scott McLean. Specifically, I think the communication generalist approach of the text makes it somewhat accessible for a wide variety of instructors, but I'd like to see a deeper grounding in persuasion, organizational communication, and business discourse. While some may need to make formal presentations, the majority of workers do not. In each of the process and product chapter sequences, the chapters follow a natural flow, from prewriting to revision, from preparation for a presentation to performance. No grammatical errors were found. The text is organized well and can be navigated seamlessly with how each section is labeled. The orderliness of the book conforms to an academic curriculum. The text is divided... From A to Z, the main communication topics and concepts are covered in this text. This text has a strong focus toward the end of the book on culture and communication. The book does do a really good job of incorporating a diverse range of experiences and perspectives. The style is casual and informative. A narrower focus and an emphasis on key ideas would be very helpful. Found it clear and logical. While acquiring images is a challenge for all open-source textbooks, this one seems particularly text heavy. Courses. Reviewed by Brandi Quesenberry, Advanced Instructor, Virginia Tech on 6/20/17, Solid overview of foundations of business communication. Good review of important aspects of each chapter. Business Communication for Success provides an overview of the main areas of communication and highlights additional resources at the end of each chapter. Overall the organization is fine. It would be an easy addition. It's a large public university in a large city. One of my criticisms of the majority of open texts is that they do tend to fall out of date. Students found the text very clear, including my Japanese native student who struggles with English quite a bit. There are times, however, when few side headings are used, which makes it difficult to comprehend the material presented. These courses satisfying the IB Depth requirements may not be double dipped with the Business Foundations. Each chapter is effectively mapped out with subheadings so you could easily find the topic that you need. Very few graphics presented in the book overall. Communication is such an essential leadership skill and myself and a fellow Associate Professor teaching this course found that student's skills in that area were deficient. Students in my program are often multicultural, they and I had no issues with the text. The textbook covers all major aspects of business communication – writing, speaking, and team communication, in addition to other important elements like interpersonal communication and nonverbal communication. These chapters (specifically the last two - on intercultural communication and teamwork) may require more review/updating in coming years than much of the other material. Content is relevant to today's world, but it lacks some of the more current digital communication options available to us. None of these passages seemed debilitating, and could likely be avoided by assigning chapters or sections selectively across the text. Textually, the book is solid. U of M alumna Pam Edstrom recently returned to campus to deliver a talk on the importance of communications in business—part of the Carlson School of Management’s 1st Tuesday Speaker Series. Does an accurate job describing norms and responsibilities for different types of business communication tasks. As far as I could tell the book is accurate and free of error and biases. I was impressed that the hyperlinks to additional resources at the end of each chapter were still active. I had no complaints. Communication is such an essential leadership skill and myself and a fellow Associate Professor teaching this course found that student's skills in that area were... Part of the issue may be with arrangement, but the opening chapters were rife with lists and redefinition of common terms. I was also able to breakup information and organize in a way that best fit the flow and schedule of my teaching. I would vote for single line spacing within paragraphs and double line spacing between para’s to signal the reader a new paragraph was beginning. For every concept of the author introduced, he gave context, the why and if needed consequences if the conventions are not heeded. Paragraphs are well-structured and easy to read, and sentence flow is easy for readers. The overall writing in the text is great. I am a stickler for grammar, and I found no errors in my reading. For every concept of the author introduced, he gave context, the why and if needed consequences if the conventions are not heeded. Consistent in its terminology and organization. Business communication for success. This book needs updating to more thoroughly address evolutions in technologies. I am very likely to use a good portion of this text in an upcoming course. This is one of my chief issues with this book (besides the lack of practical workplace examples). I chose to assign only the chapters I felt were most relevant to the topics of leadership communication, but allowed students to do the others and provided quizzes they could complete for bonus points. During the registration process, members may "add on" up to two workshops at the virtual rate (free!) Although it is nice to be consistent, it almost makes it boring. Good discussion of cultural differences in business setting. No grammatical errors - good modeling of grammar usage. Reviewed by Joy Koesten, Lecturer, University of Kansas on 8/21/16, This textbook is very comprehensive, both in breath and depth. In one option, you can write and defend a thesis while a second option gives you the opportunity to work on a special project instead of a thesis. Coverage seems to be missing of social media as business communication (mentioned as a communication channel but not otherwise addressed specifically) and of how to cite/attribute sources in writing and speaking (styles and methods) the Bush examples, for instance). Those on rhetorical approaches and issues vary from rhetorical theory to interpersonal analysis and considerations, which makes them feel a bit more scattered. The text covered critical topics for business communication. I would have like more information regarding how to facilitate a meeting, ethical communication, and organizational culture. The greatest asset of this book (and occasionally its weakness) is its attempt to be all encompassing. However, I did wish there were sections on other types of business writing. The text covered critical topics for business communication. The topics of social media and managing interactive stakeholder communication could perhaps be added in Chapter 3 or Chapter 16. Chapter 1: Effective Business Communication. I didn't encounter anything in the text offensive, though I don't recall an emphasis on multiculturalism or a variety of races dipicted in the visuals. Ignoring it is foolish, but discussion surrounding specific technologies is often obsolete by the time the book is published. Minnesota State University, Mankato’s Communication Studies Department has a Master of Arts in Communication Studies with a specialization in Communication, and a Master of Science in Communication Studies with emphasis areas in Organization and Conflict, and Culture and Relationships. When reviewing other texts, this text is consistent with topic areas covered. However, it offers breadth over depth, which is fine for an introductory business communication course. There are very few graphics, tables, charts, used. The real challenge is to stay up to date with technology. My recommendations for application follow: Chapters 4, 5, 6, 7, 8, and 9 could easily be one full semester, as they focus on writing. Most of the book is strictly text with limited images. I thought they did a great job not making and part of the text centered on specific technologies, but focused on timeless business communication principles. All chapters are composed of several defining parts that maintain a sense of continuity throughout the volume. Some I put more emphasis on; others I slid through speedily. I appreciated the resources presented after each chapter. I wouldn't call it inaccurate, but I find it underdeveloped. Coverage of organizational communications theory and strategies is woven into much of the text but not in an explicit way - the focus is more on developing the individual's own strategy. However, there is no index or glossary which makes the book somewhat ineffective for quick reference points. The text makes a point of being culturally inclusive, particularly since that is so important in business today. BCS is designed to help students identify important information, reinforce for retention, and demonstrate mastery with a clear outcome product. The... It's no longer enough to just "understand" your audience - business communicators now have a very much two-way, real-time relationship with them. I mostly covered the chapters in order. Section 6.3 Making an Argument repeats itself (not just in ideas, but in complete pages) in Chapter 14. Although the book was updated last year, I think it could use a little updating in both photos and information. The population that attends NOVACC are very diverse culturally and linguistically so this would not go over well. It definitely seeks comprehensiveness, to introduce a complete spectrum of business communication methodology. Reviewed by Judy Boozer, Business Faculty/AOP Program Lead, Lane Communicty College on 1/7/16, The book is comprehensive in regards to business communication, but it lacks a table of contents, index, or glossary for ease in finding the concepts presented in it. Their vagueness is connected to the book’s overall lack of practical workplace examples. Overall, flowed well. This is a textbook that I am going to incorporate into my courses. The book’s use of multiple sub-chapters helps to make the textbook much more detailed. Solid overview of foundations of business communication. Though it does build logically, many of its integral concepts are scattered throughout the book’s many chapters. One thing that would be helpful would be including page numbers with the internal hyperlinks – the PDF did not allow me to just click on the blue links that would take the reader to other parts of the textbook (i.e., “Note 2.1 “Introductory Exercises”). read more. social media) and their models, challenges and impacts might have been included. Within the text of the chapter, there are at times photo boxes that assist the learner in understanding particular points. Reviewed by Margarette Connor, Adjunct Assistant Professor, Lehman College/CUNY on 6/19/18, This text covers all the areas I would want to cover in my 300-level business writing class, including non-verbal communications and international communications, two topics I find are often underrepresented in many texts. Rather than just incorporating snippets or vignettes in a couple chapters, they actually have a whole chapter dedicated to intercultural and international communication. The pre- and post- exercises in each chapter were beneficial. This progression seems very effective for readers. I clicked on several Web sites and had no interface/nor navigation issues. Business Communication for Success is adapted from a work produced and distributed under a Creative Commons license (CC BY-NC-SA) in 2010 by a publisher who has requested that they and the original author not receive attribution. Covers all critical areas of business communication including electronic messages, team communication, presentation skills, and even "language." I would describe the content as accurate and a good portion of the material presented had a clear basis in writing research. virtual distributed teams). The text was well divided into smaller sections which can help when assigning reading homework. I found no inconsistencies in the textbook. Next, the text explains how to write different forms of business writing, clarifies different presentation strategies, and explores group communication. This textbook address written, oral, nonverbal and interpersonal communication at large. Yes, absolutely. The book is clearly organized by chapter content and then by objectives within each chapter's topic(s). However, the author could easily update the examples with more recent events. The greatest asset of this book (and occasionally its weakness) is its attempt to be all encompassing. The text descriptively covers nearly all the requisite topics and subtopics under the banner "business communication," as well as a number of related rhetorical and conceptual approaches that are fairly typical in the field. Once again, the material is up-to-date. Moreover, the author’s brief bio makes it clear that he has expertise in the subject of Speech and Communication. As a reader, I do not have a clear sense as to why chapters appear in a particular order. No grammatical errors that this reviewer noticed. I could use the groupings of this text in my course. While there is not a... Good interface and easy navigation. Liked how the earlier concepts are built upon in later chapters. Foundation chapters first; easy to apply those concepts to all other chapters that follow. The opportunity to cut material would be an advantage here. Some of the communication theories seem rather outdated, given the undeniable role of social media in the digital marketplace and the instant, global nature of communication in 2016. Otherwise, I found no glaring grammatical errors or typos. The author was very eloquent in the way that they explained the content. References to MySpace and parenthetical explanations of terms such as LOL date the information. I found it to be relevant. Extremely comprehensive. In considering this text for a Business Writing course, there are clearly chapters and sections that can be parted out for that purpose alone. Reviewed by Kathleen Berry, Adjunct Professor, Massasoit Community College on 6/23/20, The text covers all areas of the subject appropriately. I would prefer a more advanced textbook but this text works well for a lower level or introductory course. A student can expect not only a clear, steady framework of Objectives, Takeaways and Exercises, but, most valuably, thorough chapter Reference sections. Each sequence comes together in a concluding chapter that focuses on action—where we apply the skills and techniques of written or oral communication in business, from writing a letter to presenting a sales speech. Good blend of theoretical and practical applications bolsters credibility. This is an easy text to recommend for more experienced instructors, as they may have assignments, exercises, and example documents already at hand. The drawbacks to using this text include a lack of supplemental teaching resources, minimal graphics in the text, and lackluster chapter exercises. This text was exceptionally well written and very comprehensive. The inclusion of “key takeaway” would be re-enforcing to students… especially those who read words but are not so good at making meaning of those words. I added a few modules to address today's social mediums in more detail. read more. However, it offers breadth over depth, which is fine for an introductory business communication course. read more. Most of the content appears clear and accurate, if sometimes selective. Search for journal articles on topics such as communication, mass media, film, television, marketing, business communication, health communication, and more. 9.2 covers Memos and Letters, but there are many types of business memos/letters. This book has a few errors throughout--spaces missing between words, inconsistent formatting, lack of first line indents for paragraphs, etc. I deeply appreciate McLean's Business Communication for Success as the first truly effective and customizable open source text in our area. This textbook is error-free and accurate. Yes, the chapters can be individual modules for study. Part of what appeals to me about Open Textbook Library is the opportunity to take a text offered and to adjust it to make it something you could use in you class. This text covers all the areas I would want to cover in my 300-level business writing class, including non-verbal communications and international communications, two topics I find are often underrepresented in many texts. This text has been used in classes at: Ohio University, Miami University – Oxford, Kent State University – Salem Campus, Cuyahoga Community College – West, University of Toledo, Cuyahoga Community College – District, Northern Arizona University, Gateway Community College, University of Arizona, Arizona Western College, Boise State University,Western Governors University, Doane College, Mcpherson College, University of Nebraska Med Center, Suny Fredonia, State University of New York Institute of Technology at Utica/Rome, Trinidad State Junior College, University of Delaware, Brenau University, Brewton-Parker College, Loras College, Kapiolani Community College, Muscatine Community College, Greenville College, University of Illinois – Chicago, Millikin University, Rockland Community College, Cornell University, National-Louis University – Lisle, St. Gregory's University, University of Southern Indiana, Missouri State University – W Plains, Bucks County Community College – Newton, Clarion University of Pennsylvania, Pulaski Technical College, Temple University, Dixie State College of Utah, Averett University, Virginia Polytech Institute, Fond Du Lac Tribal Community College, Lipscomb University, Edgewood College, University of Wisconsin – Stout, Wisconsin Lutheran College, Virginia State University, North Georgia Technical College – Blairsville, Paradise Valley Community College, Fordham University – Lincoln Center, New England College of Business/Finance, Eastern New Mexico University, University of Alabama, Albertus Magnus College, Pepperdine University, Fullerton College, Santa Ana College, Miracosta College – Oceanside, San Jose State University, De Anza College, University of The Southwest, Florida Institute of Technology, Forida State University, Dean College, California State University, University of Massachusetts, Suffolk University, Stevenson University, Worcester State College, University of Maryland, Clover Park Technical College, Minnesota State University – Moorhead, College of St. Scholastica, Ferris State University, Concordia University, Southern New Hampshire University, Lower Columbia College, University of North Carolina – Greensboro, Rockingham Community College, Stanly Community College, Wayland Baptist University, Bunker Hill Community College, Salve Regina University, University of The Incarnate Word, St. Mary's University, University of Rhode Island, Texarkana College, Renton Technical College, Tarleton State University, Wayland Baptist University – Plainview, University of Houston, Stephen F. Austin State University, Bates Technical College, Chabot College, Bakersfield College, Azusa Pacific University, University of Houston – Downtown, California Southern University, Miracosta College, American Public University, American Public University System, Huntington Junior College, Flat World Knowledge University, Jackson Senior High School, Holmes High School, Dlielc, Clintondale High School, American University in Kosovo in Conjunction with Rochester Institute of Technology, Southeast Lauderdale High School, Benedict Business Hotel Management School, University of the People, Kwame Nkrumah University of Science and Technology, New Brunswick College of Craft and Design, New England School of English, Comsats Institute of Information Technology, Wayland Baptist University – Anchorage, Volcano Vista High School, Wayland Baptist University – San Antonio, Morrill High School, North Island College – B Campus, Seneca College, APOU, University of North Carolina – Greensboro, Southern New Hampshire University, University of Maryland University College, Harrisburg High School. 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